Now.

Building

• Flowboost SaaS

  Turning Flowboost from a service into a product. The goal is a platform where eCommerce brands and SaaS companies can run Google Ads automation without needing an agency behind it. Early days, a lot of decisions.

Thinking about

• How AI is changing the way I work

  Not in the abstract sense — the concrete, daily version. I've started tracking how many tokens I go through per week and what I actually got out of them. Trying to figure out what good AI leverage looks like before the cost structure makes it irrelevant.

• Which hypes are worth jumping into

  Mac minis as inference boxes, agent orchestration, local models — there's a new thing every week. I'm genuinely trying to figure out where the floor is: what's a real shift in what's possible, and what's just noise. Haven't decided yet.