Writing
Notes from building, selling, and figuring it out.
- 10 Apr 2026 Why I label every product before spending a single euro Product labels are the most underrated lever in Google Ads. Here's how I think about them.
- 18 Mar 2026 What managing €1M/month in ads taught me about attention Spend enough money on Google Ads and you stop thinking about tactics. You start thinking about systems.
- 27 Feb 2026 How the Flowboost Library grew to 8,500 members I didn't set out to build a community. I set out to solve a problem I had.